About MAD
Established 2018 in Saudi Arabia. Specialized in driving measurable results for brands through strategic digital marketing initiatives. MAD tailored solutions ensure that your brand's story resonates with the right audience, driving new customers acquisition, engagement and retention.
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CLIENTS
Working With the Best
Testimonials
Richard Fourie
SVP Corporate Affairs
“Noura played a pivotal role in transforming SISCO's corporate branding to align with our evolving strategic objectives. She led a comprehensive rebranding initiative that refreshed our visual identity and sharpened our messaging, ensuring it fully reflected our future direction a n d values. Her approach was not only creative but also deeply strategic-balancing business priorities with audience relevance to produce a modern, compelling brand. Among her most impressive achievements was the complete revamp of the SISCO Holding website. She guided the end-to-end redesign, enhancing both the interface and content experience, while also taking a hands-on role in improving search engine visibility. Through focused SEO enhancements, Noura elevated our search rankings dramatically-moving us from relative obscurity to consistent first-page placement across multiple relevant industry keywords."
“I’ve had the opportunity to work with Noura for the past few years and enjoyed collaborating with her, Noura was instrumental in relaunching the brand IHOP in Saudi Arabia. She is intuitive and an innovative leader and Marketer, she took the time to know the brand in full details and how to connect with our guests through effective communications on all digital and social platforms. She take ownership and pride in her work, her dedication and commitment to quality are evident in the outcome we achieved and our guest feedback. Noura is a professional who has deep understanding of consumer behaviors and how to connect with the right customers with effective methods. I’m looking forward to continuing working with her through her agency (MAD) in the future as we continue our growth journey for our portfolio of international brands.”
Ahmed Marashde
Co-founder and CEO
“We wanted to take this opportunity to express our gratitude to Noura for her hard work and dedication to the marketing department here at AlEzdhar & Rafah Company. You have helped us in so many ways and have worked so diligently with each and every member of the team. From organizing the team and overseeing projects to providing professional, timely advice, you were always ready to take on any challenge. We feel so fortunate to have had your help and insight. Once again, thank you for your enthusiasm, diligence and input; it has been invaluable and we appreciate all that you have done for us.”
Ayah Al-Hamdan
Co-founder and Marketing Manager
Work Process
MAD Approach
At MAD, a strategic approach begins with comprehensive brand analysis and audience profiling. We then craft tailored digital marketing campaigns to elevate your brand's presence and engage your target audience.
Data Analysis
Understanding Your Brand and Previous Data
Strategic Planning
Developing Compelling Stories
Implementation
Executing Campaigns and Daily Activities
Performance Evaluation
Measuring Impact and Enhance or Pivot According to Outcomes